Fictional client proposal example
A clearer story across four service pages
Fictional scenario: a small design studio wants its growing range of work to be described consistently.
Before · fictional rough notes
website sounds different on each service page
need to explain what we do in a consistent way, but don’t want to sound like everyone
could use workshop, short message guide, and rewrite 4 service pages
would like this wrapped in around 6 weeks
team needs something they can use on future projects
After · fictional polished proposal
A consistent story for your services
Objective. Bring a consistent, recognizable description of the studio’s services across four pages.
Recommended approach. We’ll begin with a working session to clarify what the studio wants clients to understand and what should remain distinctive in its voice. Then we’ll prepare a concise messaging guide and rewrite four service pages around it.
Scope. A message workshop, a short guide for internal use, and four rewritten service pages.
Timing and next step. The proposed six-week schedule will include review points agreed at kickoff. Confirm the pages and review team so the project plan can be finalized.